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Why Most Gamification Fails (and What Actually Works)

Why Most Gamification Fails (and What Actually Works)

Most businesses try gamification.
Most businesses fail at it.

They add points. They add badges. They add leaderboards.
And then… nothing changes. Users churn. Motivation drops. Revenue flatlines.

Here’s the truth we've learn through researching this for more than a decade: gamification isn’t about gimmicks. It’s about science.

At MotiviUX, we’ve spent more than a decade in research labs and real-world businesses uncovering what actually drives user motivation. The difference between a wasted budget and a sticky product isn’t luck. It’s design. Tested and proven.

In our client work, that means:

If you’re tired of engagement theatre and want gamification that delivers real business results, we’d love to show you how.